On January 25, 2021, the team of Coca-Cola, Walmart, and DroneUp, decided to make Douglas-Coffee County their first community to promote their new product, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar by drone delivery.
“We were so happy to be the first community in the United States to be selected for this promotion,” says Mayor Tony Paulk. “Needless to say, the consumers in our Georgia community are ecstatic about being the first in the United States to experience drone delivery of Coca-Cola with Coffee at the best place, Douglas and COFFEE County, Georgia!”
According to a news release from the Coca-Cola Company, Coca-Cola teamed up with Walmart and DroneUp, a nationwide drone services provider, to bring Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar to the “buzzworthy” community of Coffee County, Ga. On Jan. 25, select consumers who live in a single-family residence within a one-mile radius of the Walmart Supercenter in Coffee County can opt-in to have Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar delivered safely via drone delivery. Starting Jan. 25, consumers can also receive a free can of Coca-Cola with Coffee, using the Ibotta app, at Walmart stores across the country (offer valid on Coca-Cola with Coffee for any variety, 12 fl oz can only).
Due to a weather delay, the promotion continued through Friday, January 30, 2021. Douglas and Coffee County has received a lot of media attention thanks to the Coca-Cola promotion. Some promotional news articles have Coffee County mentioned in them with thousands of views.
Coca Cola Company News Release